For months, pressure has been on Apple to persuade doubters on its AI strategy, after Microsoft and
Google have rolled out products in rapid-fire succession. But this latest move will take the experience
of Apple products "to new heights," chief executive Tim Cook said as he opened an annual Worldwide
Developers Conference at the tech giant's headquarters in the Silicon Valley city of Cupertino,
California. To that end, Apple has partnered with OpenAI, which ushered in a new era for generative
artificial intelligence in 2022 with the arrival of ChatGPT.
OpenAI was "very happy to be partnering with apple to integrate chatgpt into their devices later this
year! think you will really like it," posted the company's chief Sam Altman on social media.
Apple Intelligence will also be added to a new version of the iOS 18 operating system, similarly
unveiled Monday at the week-long conference.